When sites post content from other sites, this is called content syndication. There are immense benefits in content marketing, but the benefits such as more traffic for the company’s website are realized when people read the blogs. Content marketing increases the target audience base by sharing a section or the whole blog post from one website to the other. You need to hire content syndication professionals for the task because it is not as easy as it sounds. Read this vital information about content syndication.
Third-party content can be syndicated on your blog. You can act as a publisher and request another website to feature their content on your blog. Around 10% of the syndicated content will be on your blog. The syndicated content will attract more people if it is beneficial to the target audience even if it will not be your original content.
Take the original content on your blog and syndicate it on other websites. You can agree with your partner that the other site only publishes the content but take credit for all of your original syndicated content. Some partnering sites will ask you to write content for syndication once in a while but produce more original content for them. Some partners are dangerous because they will want to take credit for all your work there be on the lookout. Partner with sites that are open to honoring the deal by syndicating your content when it generates the expected level of traffic or lower than the expected level.
Look for sites that syndicate their content and publish your content on those sites. Post your blogs more often on these sites. When the site syndicates its content, your content will be among the contents that will be posted of many other sites that you may not even know.
You can also syndicate yourself by writing guests blog posts for third-party sites and republish them in your site. Syndicate yourself with the authority of the third party site you are writing for.
Are you overthinking about the sites that are appropriate for you to syndicate your content? Sites of companies that produce complementary products or services to yours are a good option. You can have a mutual agreement to syndicate your blogs on each other’s sites for mutual benefits. There are built-in long-form publishing tools on social media platforms. Examples are Facebook Instant articles and notes, LinkedIn Publishing Platform, and Quora blogs. Blogging platforms are available for you to explore. Some of the blogging platforms pay the writers while others do not, but your aim is to syndicate your work onto those sites, therefore, do not mind them if they do not pay you.